Ken Hughes

Ken Hughes is acknowledged as being one of the world’s leading authorities on consumer and shopper behaviour. He is internationally renowned for helping his largely blue-chip client base to understand the future of consumerism.

With over 18 years’ experience as CEO of a consumer insight agency, he blends his understanding of consumer & cyber psychology, digital anthropology, behavioural economics and retail futurology to explore the needs of the new consumer and predict the changes to come.

Ken advises some of the biggest brands in the world on customer experience, omnichannel strategy, shopper marketing, retail trends, the millennial and Gen Z shopper and the peer-to-peer economy. As an accomplished author, TED speaker, part-time university professor and actor, his performances are not only insightful and thought provoking. His presentations are infamous for their sheer energy, entertainment and passion, not to mention his generous Irish wit.